HEJ is the leading innovator in the healthy snacking industry with thousands of POS all over Europe.

GOALS
Design an outstanding fitness food brand with high shelf impact and a strong focus through social media.

MY ROLE
As Head of Design, I was responsible for the entire Brand Development of the fitness food brand HEJ Natural from day one, this involved:
▪ Brand development of fitness food brand, HEJ Natural
▪ Hired, trained, and supervised personnel
▪ Involved in wider company decision-making, including policies and strategies
▪ Led the creative direction for advertising campaigns, on- and offline packaging and branding strategies, as well as UI / UX designs
▪ Created strong millennial consumption with more than 1.5 million followers
▪ Designed and introduced 70 products to 5,000 locations for www.hej-natural.com in less than 3 years
▪ The company now shows a yearly turnover of several billion Euros with 40-50 employees

TECHNOLOGIES

• Logo Identity & Brand Development
• Brand strategy
• Art Direction
• E-Commerce
• TV Commercials
• Campaign Advertising
• Packaging Design
• Fair Design
• Coordinating the design team
• Selecting, managing and coordinating external designers and service providers
• Social Media
• Photo shootings
• UI / UX Design
• Mockups / Marketing Materials

WEB & SOCIAL MEDIA
www.hej-natural.com
www.instagram.com/hejnatural/

FEATURED ON
„The Best Confectionery Packaging Designs“ by DesignRush

https://www.designrush.com/best-designs/packaging

Dashboard Design & Consulting (BI) 

Visualizing powerful UI/UX Dashboards for data-driven decision making, creating the UI/UX, planning workshops and user interviews while leading the design direction with strict enforcement of statutory regulations, quality standards, governance processes, and compliance, and continuously iterating and validating reporting and analysis solutions based on user feedback for clients such as Porsche, EnBW and Bakers Delight.

• Dashboard and Data Visualisation
• Business Intelligence / Power BI Consulting
• Conception and Wireframing
• User Experience and User Interface Design
• Optimization and creation of new relevant pages


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www.dashperts.de

CRYPTO LEAGUE is the first online soccer manager on the blockchain. The USP is to train, buy and sell virtual soccer players on the Ethereum transfer market. CRYPTO LEAGUE plays like a full soccer manager online game.

www.crypto-league.co
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• Corporate Identity
• Brand Development
• UI / UX Design
• Visual Gamedesign

GRAZIA is an international weekly Fashion Magazine for Lifestyle, Stars and Stories.

www.grazia-magazin.de

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• Editorial Design
• Illustration
• Relaunch of GRAZIA Germany

moebel.de ist Germany’s largest online furniture platform with more than 3 million products.

www.moebel.de

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• Art Direction
• Relaunch of the Web design
• Brand Development
• TV Commercials

I was approached to design the corporate identity for Niklas Brügge, a professional personal trainer from Hamburg, Germany. In times of COVID-19 it was important to create a web design that focused on digital PT-Sessions via Zoom or Facetime.

www.niklas-personaltraining.de

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• Logo Identity
• Brand Development
• Marketing Materials
• Naming
• Consulting
• Brand Strategy
• UI / UX Design